 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own News
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Rent-to-own News - APRO Rental Roundtable offers three track RTO education
The Association of Professional Rental Organizations today, kicked off the educational component of its annual convention and trade show with a new three-track training program meant to help rent to own professionals at a variety levels take their careers to new heights.
Attendees today broke into three groups -- store-level employees/managers, mid-level/multiple store managers and store owners/top-level managers -- to receive specialized training from some of the foremost names in the rental purchase industry.
More than 200 Rental Roundtable attendees returned to the main ballroom for training day wrap up lead by industry vet and Remco founder Chuck Sims. As Remco’s CEO, Sims developed a professional management team that expanded the company to more than 100 stores by 1990. In 1991, he sold Remco to pursue other interests. Sims is a graduate of the American Management Association’s Management Course for Presidents and is a co-founder of APRO.
Talks in the wrap up, facilitated by electronic audience surveys, centered on how the current economy is impacting RTO, legislative initiatives, management, social media promotion and hiring styles.
Grandville Jett, a store manager for one of Mena, Arkansas-based Don's E-Z Pay's five store locations, took the one-store manager's track led by Countryside Rent to Own President Mike Tissot. Jett said the hands on information would prove most useful on a day to day basis in his store.
"There was just a ton of information especially on new hires and customer qualifications," Jett said. "But what I most liked was Mike's emphasis on building customer rapport. That's just something you just don't hear enough about but you need to develop everyday."
Rental Roundtable sponsored by Coaster Furniture and LG Electronics. Education seminars continue through the afternoon on topics ranging from industry legal update, social marketing, health care legislation, fourth quarter budgeting and tracking and leadership.
Tonight the APRO Convention moves to historic Churchill Downs for a special gala cocktail reception.
The Churchill Downs outing is sponsored by RentDirect Nationwide.
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |