 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own News
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Rent-to-own News - Briley is new APRO President
The Association of Progressive Rental Organizations Board of Directors Thursday, elected Robert Briley as the association's new president.
Briley, who owns seven Aaron's Sales and Lease stores in West Texas was elected to the APRO board of directors in 2001. Briley earned APRO's Rental Dealer of the Year Award in 2005 and was awarded the APRO Legislative Conference American flag for holding the highest number of congressional meetings during APRO’s 2000 Legislative Conference.
Briley said his first order of business as APRO's president is to listen to the membership. Briley said the continued viability of the national trade association depends on its ability to meet the needs of a diverse array of businesses.
"APRO represents a very diverse group of people all with different views about the direction of the industry," Briley said. "I am confident because I have a great staff at APRO, a membership that represents the spirit and heart of this industry and an outstanding board of directors to work with. These give me peace because they are people I can count on. A group can create a greater plan than a single person. A shared vision is the only vision.
Within hours of his election, Briley has already met with TRIB Executive Director Dennis Shields and RentDirect Nationwide Executive Director James McAlpine -- representatives of the nation's two rent to own buying groups -- and other industry leaders to open a line of communication he said is essential to the growth prosperity and safety of the industry.
"Goal setting, I believe, is a bottom up, not a top down exercise," he said.
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |