 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own News
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Rent-to-own News - Strong line up for The Premier Companies Annual Convention in Phoenix
Dealers at The Premier Companies 2011 Annual Convention next week will find it tough to choose which Breakout Sessions to attend. The line-up is rich with business gurus, successful dealers, and longtime Premier vendors.
They will present on hot topics such as Maximizing Marketing Dollars, Guerilla Marketing, and Managing Internal Data. A total of sixteen workshops will be offered in six sessions and will include such notable guests as Kelly McDonald with McDonald Marketing, Kevin Silvers with Generations Diamonds and Jewelry, and Mitch Wasden with Contact Point. A complete listing of the Breakout Sessions and presenters follows: Topic: Relating, Not Translating: How to Market to U.S. Latinos
Presenter: Kelly McDonald, McDonald Marketing?
Topic: There is No Substitute for Personal Service Presenter: Kevin Silvers, Generations Diamonds and Jewelry Topic: Your Store Data: How Numbers Will Make You Money Presenter: Roy Griffaw, RTO Online?
Topic: PRPMG Town Hall...Speak Now or Forever Hold Your Peace! Presenter: Laura Emerson, Premier Rental-Purchase Management Group
Topic: Finding Sales When You Least Expect It Presenter: Scott Kinnear, Premier Rental Purchase Dealer and Chairman of Premier Marketing Committee
Topic: How the PPC Will Make You Money Presenter: Premier Purchasing Coop Board
Topic: How the Professor Will Help You With Your Training Presenter: Laura Emerson, Premier Rental-Purchase Management Group?
Topic: What You Don't Gain Today Will Be Your Loss Tomorrow Presenter: Jeanette Beardsley, Walter L. Clark & Associates
Topic: Motivating and Coaching ?Presenter: Mike Lewis, Premier Rental Purchase Dealer
Topic: Guerilla Marketing Presenter: Scott Kinnear, Premier Rental Purchase Dealer and Chairman of Premier Marketing
Committee Topic: What Do You Do After You Get Your Customer In The Door? Presenter: Roy Soto, Premier Rental Purchase Dealer
Topic: Convert Callers to Buyers with Improved Telephone Skills Presenter: Mitch Wasden, Contact Point
Topic: The Home Office Package and Windows - Get your questions answered! Presenter: David Sisson, Ideal Software?
Topic: Do You Have a Financial Strategy? Presenter: Trooper Earle, President/CEO The Premier Companies
Topic: Leveraging Technology to Maximize Your Marketing Dollars Presenter: Bryan Jones and Steven M. Fox, DBJ Interactive Solutions, LLC
The convention, held Jan. 17 -19 at the Wild Horse Pass Resort in Chandler, Arizona, is the largest event to date for The Premier Companies. This year, 41 Preferred Vendors have signed on to be Convention Sponsors. For more information concerning the convention contact John Darden at JohnDarden@premierrents.com or call 434/566-3652.
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |