Rent-to-own News

Rent-to-own News - 35 percent use mobile apps before getting out of bed

May 23, 2011

Thirty-five percent of Android and iPhone owners in the U.S. use apps such as Facebook on their smartphone before even getting out of bed, according to a survey conducted by telecommunications equipment vendor Ericsson.


The most popular in-bed activity is accessing social networks. Eighteen percent of users log in while they are still in bed, and the most popular application is Facebook, Ericsson wrote.


Today, Facebook has more than 250 million active users accessing the site through their mobile devices, according to its own statistics. Smartphone vendors are trying to capitalize on that success with tighter Facebook integration, in an effort to differentiate their products, according to Pete Cunningham, an analyst at Canalys. For example, HTC has launched the Android-based ChaCha and Salsa, which have a dedicated Facebook button.

 

INQ and Sony Ericsson have also improved Facebook integration on some of their smartphones, according to PC World.


In the next year, we'll see more phone makers doing the same, but then they will have to find other ways to make their products stick out, Cunningham said.


Social networking remains important when people get up, with 22 percent of users checking in during the morning, and another 20 percent doing a last check in bed before going to sleep at night. However, the most popular time to check what friends are up to is late in the evening before heading to bed, according to Ericsson's study.
The time of the day when smartphone usage is the lowest is during dinner, but 26 percent of users still can't put their gadgets aside.


Ericsson's survey also highlight the interest in tablets. When all U.S., respondents were asked what device they were considering purchasing, respondents were almost as likely to choose a tablet as a laptop -- 16 percent said that a laptop was the device they planned to buy next versus 13 percent that had their eyes on a tablet.


A new mobile phone was the most common choice with 19 percent, while only 6 percent were planning to buy a netbook.



 

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

 

 

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

 

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

 

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

 

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
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