Rent-to-own News

Rent-to-own News - End of the PC era?

June 9, 2011

In the past eight days, Microsoft and Apple have shown off upcoming versions of their respective operating systems. Their plans differ in fundamental respects, but both companies are looking past the PC era we've lived in for the past three decades.

 

They're building software for an age in which people do their computing and communicating on all kinds of gadgets — ones which are simpler, more portable, and more Internet-centric than PCs as we've known them for all these years.

First, the Microsoft news. At the Wall Street Journal's D9 conference in Rancho Palo Verdes, California last week, Windows honcho Steven Sinofsky presided over the first public demo of Windows 7's successor, which for now is going under the sensible code name of "Windows 8."

The demo really showed only one aspect of Windows 8, but it was a lulu. Windows is getting its most dramatic makeover since at least Windows 95, with an all-new interface that looks a lot like Windows Phone 7 rather than anything that currently runs on a desktop PC or laptop. It's clever, colorful, and designed to be navigated with fingers rather than a keyboard and mouse, showing plenty of iPhone/iPad influence without being a mere knockoff.

The old-school Windows interface isn't gone; existing software will still run. But Microsoft is prepping for a transition similar to the migration from DOS to Windows that happened a couple of decades ago. It may take a while to complete, but it's underway.

Coming to any definitive conclusions about Windows 8 based on last week's demos would be like reviewing a movie based on one of those teaser trailers that comes out a year and a half before the film does.

 

The sneak peek was enough to leave me asking lots of questions, though:

Will Windows 8's dual interface feel like the best of both worlds rather than a disjointed mess? Making it make sense will be a massive challenge.

Read more: http://www.time.com/time/business/article
 

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

 

 

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

 

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

 

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

 

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097