Rent-to-own News

Rent-to-own News - Wasilla ColorTyme helps create home for family in need

September 13, 2011

The White family with ColorTyme store manager, Karuna McMurtry at right.
 

After learning that local resident Jim White and his family of four were living in a trailer on the verge of collapse, a community-wide effort began to improve their living conditions through the Jim White House Project.

 

Thanks to the help of ColorTyme, Mat-Su Home Builders Association, United Protestant Church, along with the support of numerous other local businesses and individuals, the White family recently moved into a new home just in time for winter.

Custom built with wider-than-standard doorways, the new home is adapted to accommodate special needs for wheelchair-bound Jim White, whose legs were amputated due to peripheral artery disease.

 

ColorTyme furnished the home with an easily accessible washer/dryer unit and a bunk bed for Jim’s sons – a donation totaling $2,842.16. In addition, the ColorTyme truck collected and delivered other donations including mattresses, tables, chairs, frames and a couch. Karuna McMurtry, Wasilla ColorTyme store manager, is happy to have been a part of the giving effort.


“Every family deserves a safe and secure place to live, and it was encouraging to see our community come together to provide that,” she said. “I’m glad we were able to fulfill a dream for the White family and give them the items they need for their new home. It feels like we really made a difference.”

Mark Childers, owner of the ColorTyme franchise, said the project was an opportunity to extend his store’s values and be part of a greater good.


“The Jim White House Project shows first hand that when a group of people each give a little assistance, the outcome is overwhelming. The outpouring of community support has made it a very positive and memorable experience for everyone,” he said. “At ColorTyme, helping others is essential in our business; it’s what our stores are all about. We are always willing to support people in times of need and help create a better future for them. ”
 

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

 

 

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

 

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

 

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

 

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
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