 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own News
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Rent-to-own News - Forker opens fourth Premier
After 25 years in the Rent to Own industry working for someone else, Jim Forker has now opened his 4th Premier Rental Purchase location and is now making money for himself. Jim opened his newest location over the busy Labor Day weekend with an aggressive marketing campaign. Promoting the Grand Opening included great food, beverages and special in-store promotions. He owns three locations in Michigan and his newest store is in Indiana.
Jim has had an extensive, successful, career in the Rent to Own industry. That’s the reason he decided to open his first Premier Rental-Purchase location in September 2005. “The opening went smooth and the sales were good so I teamed up with Matt Chamberlain to open the 2nd store less than two years later,” said Forker. “I’ve always had dreams of being a multi-store owner and do not plan to stop with my 4th store.”
Forker converted his first Premier Rental-Purchase location, in Benton Harbor, to a Premier Home Furnishings store in January 2011. Premier Home Furnishings, a division of The Premier Companies, offers the customers the choice of purchasing their home furnishing needs through their rental purchase plan or through their retail sales program.
Jim’s goal is to own and operate 6 – 8 additional Premier locations.
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |