Rent-to-own News - Alliance HealthCard Reports Fiscal 2008 Second Quarter Results

Alliance HealthCard, a leading provider of health discount and lifestyle benefits, today reported record revenue, gross profit and net income, for the second quarter, which ended March 31, 2008

Fiscal 2008 Second Quarter Highlights:

--  Revenue increased 28% to $5.3 million
--  Gross profit up 76% to $2.4 million
--  Net Income was $729,000 or $0.05 per share.
    

Chief Executive Officer, Danny Wright, commented, "This quarter, our company continued to hit some new milestones within key benchmarks. We set records for the quarter in revenue, gross profit, operating income and earnings per share. In addition, we have made strides in improving our balance sheet. Our cash flow from operations has allowed us to continue reducing our long term notes related to our merger with Benefit Marketing Solutions last year. This helped improve our stockholders' equity by more than 300%, from $433,000 to $1.9 million in just the first six months of our fiscal year."

Wright further continued, "By all benchmarks, the first six months have been outstanding, and we expect this trend to continue. This was gratifying as several key accounts which we have under contract have not hit final implementation, and did not have an impact on this quarter. These operational and financial milestones are significant in the wake of an economy that has impacted many. They further validate our strong recurring revenue stream and non-cyclical business model."

High client retention, implementation of two new accounts, and improved member acceptance within existing accounts all played a role in the company's organic growth. Brett Wimberley, President, stated, "As we have seen our gross profit margins improve and general and administrative expenses stabilize, the increased top line is beginning to show marked effects on our overall operating margin. All of these had an impact in this second fiscal quarter."

About Alliance HealthCard

Alliance HealthCard, Inc. (OTCBB: ALHC) is a leading provider of consumer membership plans offering access to networks which provide discounts to the consumer on a variety of products and services ranging from medical, dental and pharmacy to groceries, restaurants, travel, automotive and a host of others. The company also designs and markets in its consumer package specialty insurance and warranty products on the goods its marketing clients sell to their customers. The Company's plans are sold to consumers primarily through retail, rent to own, financial and consumer finance clients. Alliance HealthCard performs turnkey programs including design and fulfillment of marketing pieces and collateral support material, network support, customer service, regulatory compliance, and billing.