 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own Events
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Rent-to-own Events - Rental Advertising Excellence Contest
Download In-House Entry Form
Download Advertising Agency Entry Form EARLY DEADLINE: May 25, 2012Early entry fees: $35 per entry for APRO members
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“Advertising is the No. 1 source of rent-to-own’s public perception.” Trenholm Marketing Research’s report on the public perception of rent-to-own |
The RAE Awards annually honors the best radio, television, print, direct market, community relations and Internet advertising campaigns created between each APRO annual convention.
Winners are based on quality.
APRO's RAE contest was created in 1989 and is the premier advertising contest for the rent-to-own industry in America. Early entry fees are $35 per entry for APRO members, and $70 per entry for non-members. Late entry fees are $45 per entry for APRO members and $90 per entry for non-members.
Once received, submissions will be judged by Matt Belew, Advertising Consultant with over 23 years experience.
Recognized as the number one source of public perception and image, advertising is a critical component in telling the rent-to-own story and RAE submissions will be divided and judged in two separate production categories: "in-house" or "ad agency".
The "Community Relations Program" category of RAE is of particular interest to the industry and encompasses food drives, donations and volunteerism undertaken by rent-to-own companies.
The ultimate goal of the RAE awards is to boost the notion of the important role advertising plays in creating a positive image of the rent-to-own industry.
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Download appropriate entry form and submit with the following materials:
Print: Submit two tear sheets or samples of advertising.
Mail submission forms, advertising and payment to APRO, 1504 Robin Hood Trail, Austin, TX 78703.
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |